As a seasoned and passionate public relations professional, I founded Kaiona Communications in 2023 to pursue freelance public relations, social media, and content opportunities with clients and agencies in various industries. With a background deeply rooted in strategic communication, I bring a wealth of experience to the table, having honed my skills over the years across various industries.
Before Kaiona Communications, I was a public relations account supervisor at Gabriel Marketing Group, where I managed several key agency accounts and directly managed a team of junior associates. In addition to covering all public relations activities, I ran organic social media programs for several clients. Before joining Gabriel Marketing Group, I was a Content Strategist at Neil Patel Digital, where I led content strategy efforts for several clients, and a Brand Communications Manager at PACIFIC Digital, where I focused on digital public relations, mainly for enterprise-level travel brands like Expedia and Hotels.com.
Before my time in agencies, I worked in several in-house marketing and social media roles. Before moving into the agency world, I was the Social Media and Marketing Director at Ocean Enterprises and Ocean Enterprises Travel.
I specialize in creating impactful campaigns that capture attention and foster meaningful connections between brands and their target audience. From developing comprehensive media strategies to executing seamless outreach programs, I pride myself on delivering results that exceed expectations. My approach is founded on a blend of creativity, strategic thinking, and meticulous attention to detail, ensuring that every project I undertake is a testament to excellence.
In my spare time, I enjoy every opportunity to be outdoors, whether scuba diving with sharks, running obstacle course races, competing in fitness competitions, or running around dog beach with my husband and two rescue dogs.
A local shark attack occurred and the news wanted to interview our brand, so I took the interview as the Marketing Director.
When a new executive order was announced, I pitched a client to offer expert commentary and secure an interview and story.
Secured a placement for a client by pitching the reporter on how travelers to San Diego and Mexico can make a difference.
After conducting and analyzing a consumer survey for a client, I wrote this press release summarizing the findings.
Provided commentary on blog KPI's for an industry publication to grow brand awareness.
Press release announcing the rebranding of several companies into one.
Pitched a local reporter and influencer to interview the client on the impact they were making in their community.
As the Social Media & Marketing Director of a scuba diving company, I provided commentary for a well-known industry blog.
Pitched a consumer affairs anchor on a client survey results and secured a prime time interview.
Press release I wrote for the opening of the first-ever facility for a non-profit dog rescue.
Pitched the reporter a human interest story and set up the interview with the founder for the exclusive story.
Gabriel Marketing Group (2020—23)
Public Relations Account Supervisor
World Unite for Ukraine (2022)
Public Relations Strategist
The Animal Pad (2019—22)
Public Relations Manager
Neil Patel Digital (2019-20)
Content Production Lead
PACIFIC Digital (2017-19)
Brand Communications Manager
Ocean Enterprises/Travel (2015-17)
Social Media & Marketing Director
Communications PR & Journalism BA
Minor: Business Marketing
Our Lady of Lourdes High School
Public Relations Strategy
Fitness & Sports